Coupe Health Announces Tom Cohen as Chief Growth Officer

Cohen to oversee strategic direction for national health plan focused on simplicity and cost savings

EAGAN, Minn. (August 12, 2025) - Coupe Health, LLC (Coupe) today announced Tom Cohen as its Chief Growth Officer. In this new role, Cohen will be responsible for providing the overall strategic direction for the scalable growth of Coupe, in addition to leading its marketing, sales, and account management divisions.

Bringing more than 15 years of experience in sales, marketing, and go-to-market strategy for innovative healthcare technology companies, Cohen joins Coupe with a proven track record of driving scalable growth and building high-performing teams.

Most recently, Cohen served as executive vice president at Softheon, where he led the Health Plan Solutions division and spearheaded sales, marketing, strategic partnerships and account growth. His previous leadership roles include Senior Vice President of Healthcare Solutions at NextHealth Technologies and National Sales Director at HealthSparq, where he partnered with leading payers and health systems to advance consumer engagement, transparency and affordability.

“Tom's strategic insights and deep industry expertise are reflected in his many career accomplishments,” said Chris Fanning, Senior Vice President of Aware Integrated, Inc., the parent company of Coupe Health. “His unique ability to blend strategic vision with disciplined execution will benefit every member of Coupe Health."

“I'm incredibly honored to join Coupe Health as I've long admired the team's commitment to building innovative healthcare solutions that help make healthcare more affordable and accessible,” said Cohen. “Throughout my career, I've seen firsthand how human-centered design combined with cutting edge automation can truly transform the industry. I believe Coupe is uniquely positioned to lead this change and I’m excited to be a part of it.”

Cohen holds a bachelor's degree from the University of Washington.

About Coupe Health

Founded in 2021, Coupe Health is an alternative health plan from Aware Integrated, Inc. that verifies out-of-pocket co-pay costs before any appointments or procedures take place or any prescriptions are filled. Coupe Health acquired SimplePay Health (SPH), an alternative healthcare product. Both Coupe and SPH utilize a unique pricing system, advanced algorithms, and a new service model to deliver a simplified health plan experience and savings opportunities for employers and their employees. Learn more at https://www.coupehealth.com/.